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AI Insights · Timothy · July 2025

Top 5 Personal Finance Apps on iOS in Italy, Q2 2025

Explore the performance of the leading personal finance apps on iOS in Italy during Q2 2025, highlighting trends in downloads, revenue, and active users.

Top 5 Personal Finance Apps on iOS in Italy, Q2 2025

In the second quarter of 2025, the top personal finance apps on iOS in Italy showed varied performance trends in terms of downloads, revenue, and active users. This data, sourced from Sensor Tower, offers insights into the dynamics of the personal finance app market.

Splitwise saw a peak in weekly revenue at approximately $1.1K in late April, followed by a gradual decline to $720 by the end of June. Weekly downloads fluctuated, reaching a high of about 10.9K in mid-April, and culminating in 10.2K at the close of the quarter. The app maintained a strong presence with active users, increasing from 326K to 389K over the quarter.

Wallet - Daily Budget & Profit had a peak in weekly revenue of $881 in April, which then decreased to $520 by late June. Downloads were relatively stable, peaking at 774 in the final week. Active users hovered around 23K, with a slight increase towards the end of the quarter.

Monefy: Money Tracker experienced steady weekly revenue, peaking at $667 in late April, and ending at $437 in June. Downloads showed minor fluctuations, peaking at 1.2K in late March, and settling at 1.1K by the end. Active users remained stable, closing at around 5.1K.

Spendee Budget App & Planner saw its highest weekly revenue at $675 in April, with minor ups and downs, ending at $462 in June. Downloads increased to 657 by the end of June, while active users rose from 5.1K to 4.9K throughout the period.

Money Pro: Personal Finance AR had a peak weekly revenue of $697 in April, decreasing to $295 by the end of June. Downloads were minimal, peaking at 55 in the last week of June.

These insights underline the dynamic nature of the personal finance app market on iOS in Italy. For more detailed insights, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025